A market study
What the market absorbed, who sold it, where the network has gaps, and the candidates that would fill them
A clear picture of the market: its size, your share, where you stand among competitors, and the opportunities still open, brand by brand and dealer by dealer. Delivered once as a study, then produced every month for as long as you want it, from the same records and in the same shape. Every figure opens onto the record behind it.
For any business deciding on a market, entering one, or reporting on one: principal offices, distributors and agents. Deepest in automotive: principals appointing in the region, agents deciding on a franchise, and the agents already holding one.
What the market absorbed, who sold it, where the network has gaps, and the candidates that would fill them
The pack your principal expects, built once from the records you already have and produced every month after
The same numbers produced every month, and someone who knows them when you call
Set against what reached a buyer
Across the segments and price bands it competes in
What each one carries and what each one moved
And the candidates that would fill them
Brand by brand, at the price it would land at
And what a brand needs standing behind it
In the shape it expects to receive it
The filing, the record or the interview behind it
Priced per engagement, with the scope, the price and the delivery date agreed before any work begins and half paid at signature. A study that carries on into a reporting system is scoped and priced the same way, against the same records. Retainers are monthly and end whenever you say so.
Where the question is a network, it is read the way a principal's own network team reads it: primary market areas, open points, and what shipped set against what sold. The work follows the ICC/ESOMAR International Code on market, opinion and social research.
Tell us what you are deciding and we will set out what a study would cover and what it would cost.